NRscope2.0 : advertising . exhibits . branding . social media

Forecast: Sunshine with high’s near 60 “something”.

That’s all we needed to hear. A small group of us wrapped up 2011 in part this past Saturday, December 31st with a great day of backroads motorcycle riding in an attempt to suck the very last rays of sunshine from our unseasonable North Carolina weather. 225 round trip miles later, we succeeded.

Thanks to Social Media maven, friend, motorcyle adventurer, and author Tamela Rich for putting out the call for a posse. She set the itinerary for Carthage, NC  - the home of Pik-N-Pig BBQ.

We weren’t the only ones thinking about seizing the day via backroads and motorcycles. When we got to the eating hole (which is seated on some farm land disguised as small craft airport), there were a line of parked bikes.

Inside, the place was packed with people in biker leather, denim and bright yellow touring jackets.

We had a total of 6 in our group which included my Dad Stephen Richie, my Brother Dain, Tamela and a couple new friends (to me anyway), Bill and Ken.

Me and my Dad

Tamela’s new book “Live Full Throttle: Life Lessons from Friends Who Faced Cancer” dropped back in early December and she’s been out on a promotional tour ever since.

I sat down with her for a quick NR VIEW. 

Honored to be invited to hold down the “MC” duties for Keynote, Speaker and Stage introductions at this year’s SearchExchange Internet Marketing Conference, October 3rd, 4th and 5th in Uptown Charlotte.

If you haven’t already – get your tickets. A lot of really smart people giving great insight. You won’t want to miss Andy Beal, Jim Yu, and Timothy Seward as well as Charlotte notables Brandon Uttley and Adam Holden-Bache.

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Every two weeks, Brandon UttleyScott Hepburn and I join forces to review the who’s, the what’s and the why’s of what’s going on in the world of social media, marketing and PR…

In Season 1; Show #7 - Scott and I steer the ship, while Brandon plays hooky. Dr. Ken Russell joins the us in-studio to talk about Enterprise Architecture and Transformation as it relates to Social Media. He’s helped organize companies like Bank of America and Cisco. Also, via Skype, Jason Keath talks about the Social Fresh Conference coming to Charlotte, NC in September. Plus, posts with the most, tweets of the week and listener email.

Follow Dr. Ken Russell @DrKenRussell , Follow Jason Keath at @jasonkeath or @SocialFresh

Got a topic you want us to tackle? Have a marketing challenge keeping you up at night? Drop us an email at MarketingSquad@radioexiles.com … or one of us up on twitter.

CLICK TO LISTEN

Every two weeks, Brandon UttleyScott Hepburn and I join forces to review the who’s, the what’s and the why’s of what’s going on in the world of social media, marketing and PR…

In Season 1; Show #6 - while I do my civic duty serving on a jury, Brandon and Scott make fun of me and dicuss the Buying Cycle, Marketing on a hunch, and how many Marketing vendors do you really need? Plus, they handle a listener’s email.

Got a topic you want us to tackle? Have a marketing challenge keeping you up at night? Drop us an email at MarketingSquad@radioexiles.com … or just hit us up on twitter.

CLICK TO LISTEN

Every two weeks, Brandon UttleyScott Hepburn and I join forces to review the who’s, the what’s and the why’s of what’s going on in the world of social media, marketing and PR…

In Season 1; Show #5 we talk about the rush and hype of Google +…how much time wasting everyone has spent trying to grasp it, we also talk about unplugging from all of our platforms to get more creative. Plus…Tweet of the week, Post with the Most, and Blog Fail.

Got a topic you want us to tackle? Have a marketing challenge keeping you up at night? Drop us an email at MarketingSquad@radioexiles.com … or just hit us up on twitter.

CLICK TO LISTEN

Every two weeks, Brandon UttleyScott Hepburn and I join forces to review the who’s, the what’s and the why’s of what’s going on in the world of social media, marketing and PR…

In Season 1; Show #4 we talk Mommy  Blogging with the MotherHood Radio Show, FanPage Brandjacking, FanPage Parent/Franchise setup, Google +, and Klout‘s team up with Involver for presence and perks on Facebook Fanpages.

Got a topic you want us to tackle? Have a marketing challenge keeping you up at night? Drop us an email at MarketingSquad@radioexiles.com … or just hit us up on twitter.

CLICK TO LISTEN

Every two weeks, Brandon UttleyScott Hepburn and I join forces to review the who’s, the what’s and the why’s of what’s going on in the world of social media, marketing and PR…

In Season 1; Show #3 we talk with special guest Adam Holden-Bache of Mass Transmit about Email Marketing, Twitter and Facebook fatique and adjusting your digital footprint. Plus, listener email and the Tweet of the Week.

Got a topic you want us to tackle? Have a marketing challenge keeping you up at night? Drop us an email at MarketingSquad@radioexiles.com … or just hit us up on twitter.

CLICK TO LISTEN

Every two weeks, Brandon UttleyScott Hepburn and I join forces to review the who’s, the what’s and the why’s of what’s going on in the world of social media, marketing and PR…

In Season 1; Show #2 we talk Apple’s release of iCloud, Crowdsourcing, Google Wallet, Plus 1 (+1), Twitter buying an online ad company and launching a photo sharing service…and Shaq’s retirement announcement via Twitter.  Plus our Tweet Of The Week, Post with The Most, Blog Fail and we reach into the Marketing Squad mailbag to answer a listener’s question about small business marketing.

Got a topic you want us to tackle? Have a marketing challenge keeping you up at night? Drop us an email at MarketingSquad@radioexiles.com … or just hit us up on twitter.

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Our debut podcast discussing current the trends in Social Networking, Marketing, PR and whatever else crosses our minds.

In Season 1; Show #1 Brandon Uttley, Scott Hepburn and I join forces to talk Facebook getting caught in some espionage, LinkedIn going public, plus our tweet of the week and post with the most.

Got a topic you want us to tackle? Have a marketing challenge keeping you up at night? Drop us an email at MarketingSquad@radioexiles.com … or just hit us up on twitter.

SocialMediaCharlotte.com

A Collision or an Opportunity?

Can traditional media survive in a social media world? What does the changing meaning of “media” mean for citizens? For businesses?  For the media? How is the media changing here in Charlotte?

Join us as Social Media Charlotte presents “Mainstream Media and Social Media: A Collision or an Opportunity?” Wednesday, May 25, 7:30 a.m., at The Charlotte Observer.

Tickets are $20 and seating is limited. Breakfast will be provided.

Panelists

  • Donna Maria Coles Johnson, Indie Business Network and TheMediaIsYou.com - @INDIEbusiness
  • Brad Panovich, WCNC, chief meteorologist - @wxbrad
  • Jennifer Rothacker, The Charlotte Observer, Editor for Innovations - @MomsCharlotte
  • Tara Servatius, WBT, talk show host - @TaraServatius

I’ll be joining these notables on the panel to enter my two cents of experience in the radio and social media realms to the topic.

Follow me on twitter  - @NathanRichie , as well as the event hashtag #smCLT to catch all the action.  It should be a pretty lively discussion.


Schedule
7:30 – 8am Networking
8am Welcome from Observer publisher Ann Caulkins
8am – 9am Panel Discussion
9am – 9:25am Open Newsroom Tour
GET YOUR TICKETS HERE

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